Guide to Digital Brand Conversion for Hotels
If you run a hotel, you know it’s essential for your brand to be up-to-date online. After all, there are currently more than 3.6 billion internet users worldwide – that’s a lot of people who can discover your business when searching the web. Studies show that more and more travelers are using the internet as their main resource for booking travel, and online travel sales are supposed to reach $817.5 billion annually by 2020.
If you want to maximize hotel business over the internet, make sure your hotel has a web presence that is both discoverable and accurate. Inaccurate listings can lead to unhappy or disgruntled customers, which can lead to bad online reviews and a negative impact on business. In fact, 81 percent of travelers find hotel reviews important when making their own reservations.
Check out the helpful information below, whether you are planning substantial changes to your hotel business this year or just want more facts for future reference. When you adequately update your brand across the web, your customers find what they expect at check-in – and end up checking out happy.
When You Need a Digital Brand Conversion
Not all changes at your hotel need a brand refresh. If you’re simply refurnishing rooms, sprucing up the lobby or adding a new menu at a restaurant, you may not need to do a complete overhaul of information on the web. However, if you’re making substantial renovations to a building, or if you’re making a change that affects the way guests will perceive your brand, it’s important to make those changes apparent on the web. Whether your company is just doing an overhaul of the hotel’s aesthetic, vibe or target audience – or your establishment is actually becoming a different brand – it’s time to tackle a digital brand conversion.
How to Manage Your Hotel’s Digital Brand Conversion
When you update your hotel’s brand on the internet, start by updating your own website and social media pages. These are the easiest places to make changes, and they are the ones your loyal customers will see first. Next, tackle all of the other places that guests now look for hotels on the web: online travel agencies, metasearch engines, search engines, local directories, group travel sites and more.
While tackling third-party updates may seem overwhelming, it can be useful to turn to a service like HotelPORT‘s PropertyVIEW to make the changes. The service can not only audit all information about your hotel on the web to ensure it is up-to-date and accurate, but it can also make necessary changes for you when it detects something inaccurate. This takes a lot off your plate, so you can focus on what really matters: running a great hotel.
The Basics of Digital Branding Updates for Hotels
No matter what size business your hotel is, or who it caters to, you can’t just rely on your own website to promote your brand on the web. Whether you’re an independent hotel, a management company or a well-known brand, you also need to rely on a whole host of third-party sites for promotion. When you do digital brand refreshes or conversions, you need to make sure information is accurate everywhere on the web, since you’ll never know where a potential guest originates. This could ultimately make or break a hotel: after all, well-informed guests make the most satisfied ones.